A Few Minutes with Ellen Clark – owner of Jingles
TELL US ABOUT YOUR BUSINESS
Tell us a little about your business – what does the company do and who are your customers?
We are a full service bridal salon, servicing brides and their parties for over 15 years. We have brides that have come from not only the Richmond area, but Charlottesville, Tidewater and Northern Virginia/Washington DC as well!
TELL US ABOUT YOU
Tell us why and how you became involved the business.
I have been in sales for over 20 years. At the end of the day, it’s all about forming relationships and providing good customer service. I have always been a believer in both and decided to do something on my own.
What’s your favorite part of a typical day?
The moment that you realize that you have helped the bride find the true “dress of her dreams”. Being part of that “Aha!” moment with the bride is a great feeling.
Who gives you the best advice about your work?
We get the best info from other wedding vendors (our close associates) and bridal representatives that we work so closely with.
What accomplishment are you most proud of?
I would say being voted one of Richmond’s Best Bridal Salons every year by Richmond Magazine and Style Weekly.
What part of your job would you gladly give up?
The alterations – although a very important aspect of the wedding day – it can be a bit challenging when the bride decides to lose 20+ pounds after her gown has been ordered. Brides should embrace themselves for who they are. Bridal designers and today’s society are to blame for this.
What do you do to relax/unwind?
I love to spend time with friends having cookouts or at the beach. Reading is also a passion, mostly fiction.
What is your favorite thing about Richmond?
Its close proximity to so many different geographics – mountains, beaches and larger cities. I also enjoy the great variety of restaurants.
What would we be surprised to learn about you?
I’m not a very surprising person!
Thank you Ellen for spending some time with us. To learn more about Ellen and Jingles, visit their page on RichmondWeddings.com or go to www.JinglesBridal.com.

You’re engaged! Congratulations and best wishes! How fabulous is it to look at your coffee table and see that massive stack of wedding magazines?
Traditional wedding photography
Final Thought
Unfortunately, there’s no method or formula for finding the right fit – it’s really a “gut feeling” - similar to the one you feel when you meet someone who you either look forward to seeing again OR from whom you would hide behind a tower of canned goods in Kroger to avoid another encounter.
WHAT YOU NEED TO KNOW
WHAT YOU SHOULD LOOK FOR
One groom almost didn’t make it to his wedding, he was so malnourished. It happened like this. He was sick at the rehearsal. He wheezed and sneezed his way through our practice, bravely responding to our concerns with a glib, “It’s just a bad cold. I’ll be fine.” Alas, he felt bad enough that he didn’t eat anything at the rehearsal dinner following. But, he DID take some over-the-counter flu product and washed that down with a fair amount of the bubbly. So much bubbly, in fact, that when he returned to his hotel room he proceeded to throw up—for three hours straight.
Below are her point by point suggestions on How to Survive the Big Day:
Lunch: