By Paula and Martin Ramirez
Your love is epic and the world should know it! In the age of the internet, when news is digital and headlines are generated at an unreal pace, why shouldn’t someone sitting in Gnome, Alaska, be inspired by your perfectly themed, elegantly crafted and expertly executed destination wedding? Blogs and online journals are dying for new content to share with their readers, and fame is within reach if you only know the secrets to making your wedding viral.
The first rule of creating a social media presence for your wedding is to understand who has rights to which images and how those images may be used. Many photographers offer unlimited pictures and personal use rights while others will retain all rights to their photos. Either way, nearly all photographers retain commercial rights and those require adherence and care. Before you submit your images to a media outlet, know how your photographer intends to handle commercial rights.
Attracting attention to your wedding requires some skill, some finesse and a lot of strength as you might find that your wedding doesn’t fit your first target media outlets. Fear not. Editors are looking for certain characteristics and unique experiences. While your favorite magazine might not feel the love, another is bound to see what you see in your Big Day. Keep up your publicity-seeking efforts with enough perseverance and you may become the cover girl you always wanted to be!
Make generous use of social media tools when seeking viral publicity. Hashtags (those #multiwordlabels that people add to many tweets and posts) make it easier for wedding researchers to find what they are looking for among all the bustle and noise. Twitter, Facebook and many wedding-specific websites offer free accounts that you can use to help get your wedding images noticed. Sites like YouTube, Pinterest and Instagram are user-friendly and high-profile hubs where anyone interested in your style and secrets can seek out your contributions and resources. You can even ask a mobile-wizard friend or two to live-tweet your wedding!
It is more convenient than ever to pursue attention for the hard work you invested in your wedding planning and the beautiful event that resulted. A little elbow grease, some internet savvy and a dash of patience are all you need to make your wedding a viral sensation!
Paula and Martin Ramirez are the proprietors of Historic Mankin Mansion, an award-winning wedding resort just minutes from Downtown Richmond. They have lovingly restored this National Landmark to its original grandeur and are honored to share the treasured estate with Brides, Grooms & their Families.